Consumers over 50 are seeking out new ways to maintain a physically active lifestyle as they grow older which has prompted brands to respond with new nutritional product innovation as seen with the SuperAge range.
The new brand has announced it will be introducing three products to make it easy for 50-plus consumers to incorporate the right superfoods into their diet and support their Immunity, Energy and Digestion. Combining a mix of familiar and more exotic superfoods, the brand is launching in the UK at a price point of £9.
Lewis Black, Marketing Director at Nutrisure spoke further on the new range, "Today’s over 50’s are super agers, with the mental and physical capability of their decades-younger counterparts. They have an active lifestyle, are very focused on their health and wellbeing, and are aware of the contribution superfoods and health supplements can make to their lives. Boosted energy (55%), stronger immunity (67%) and improved digestion (76%) are the top three health benefits that over 50’s say would encourage them to consume more superfoods and with the launch of SuperAge we now have the perfect solution just for them."
Boomer-Targeted Superfoods
SuperAge is UK's First Superfoods Brand Dedicated People Over 50
Trend Themes
1. Superfoods for Seniors - Brands offering superfood products specifically targeted towards consumers over 50 presents an opportunity for further innovation and development in this market.
2. Immunity, Energy and Digestion Boosters - The creation of products that specifically target the areas of immunity, energy and digestion presents a potential avenue for disruption in the nutritional supplement industry.
3. Active Lifestyle Support - Developing products that support an active lifestyle can be a valuable selling point in the nutritional supplement industry as the aging population seeks out new ways to maintain physical activity.
Industry Implications
1. Nutritional Supplements - Brands within the nutritional supplement industry have an opportunity to develop and market superfood products specifically targeted towards consumers over the age of 50.
2. Health and Wellness - The growing senior demographic presents a potential market for health and wellness brands looking to develop products that support an active lifestyle and overall wellbeing.
3. Food and Beverage - The incorporation of superfoods into food and beverage products targeted towards the aging population presents an opportunity for brands within this industry to cater to this demographic and their specific nutritional needs.