As the demand for healthier food options increases along with their availability, companies must become more creative with their superfood branding. 'Today Super Foods' uses bright colors and playful designs to package its products.
Designed by 'Mara Rodriguez Design,' this superfood branding was created with the hopes of evoking a youthful, 'Instagrammer' aesthetic. The result is a variety of powdered superfoods such as acai, blueberry, goji berries and chlorella that are represented with playful patterns and bright colors. Each package features themes such as dots, waves or crosses and lacks the emphasis on symmetry that is seen on most branding.
By creating a brand identity that goes along with today's popular "Instagram lifestyle," Today Super Foods is ensuring that it stays relevant and has potential marketing opportunities on social media platforms.
Colorful Superfood Branding
These Superfoods Are Packaged With Youthful Designs
Trend Themes
1. Health-conscious Branding - Companies are creatively branding their superfood products to cater to the growing demand for healthier food options.
2. Youthful Aesthetics - Superfood packaging designs are incorporating vibrant colors and playful patterns to appeal to a younger demographic.
3. Instagram Marketing - Brands are leveraging the popularity of Instagram to connect with consumers and promote their superfood products through visually appealing packaging.
Industry Implications
1. Food and Beverage - The food and beverage industry is adopting creative superfood branding strategies to attract health-conscious consumers.
2. Graphic Design - Graphic designers are being sought after to create youthful and visually appealing superfood packaging designs.
3. Social Media Marketing - The social media marketing industry is being utilized to connect superfood brands with customers through Instagram and other platforms.