For a limited time, juice and smoothie chain Juice It Up! will be serving a special-edition superfood bowl it created in partnership with Vital Proteins. The nutrient-dense bowl is aptly named 'Blue Vitality,' as it features the Blue Majik Spirulina algae as a key ingredient.
The nourishing bowl is also packed with other superfoods, including chia seeds, hemp granola, as well as collagen from Vital Proteins.
Blue Vitality is touted as a meal replacement that offers a balance of flavor and functional benefits. The superfood bowl is packed with vitamins and minerals that can help to lower cholesterol, support digestion, bone and blood health, as well as promote healthy cell functionality and boosted energy levels.
Algae Superfood Bowls
Juice It Up! and Vital Proteins Created the Limited 'Blue Vitality' Bowl
Trend Themes
1. Algae Superfood - Disruptive innovation opportunity: Develop new superfood products incorporating unique types of algae as key ingredients.
2. Meal Replacement - Disruptive innovation opportunity: Create convenient and nutritious meal replacement options that offer a balance of flavor and functional benefits.
3. Functional Superfoods - Disruptive innovation opportunity: Explore the potential of combining different superfoods to create nutrient-dense products with specific health benefits.
Industry Implications
1. Juice and Smoothie Chains - Disruptive innovation opportunity: Incorporate innovative ingredients, such as algae, into the menu to attract health-conscious customers.
2. Superfood Product Development - Disruptive innovation opportunity: Research and develop new products that utilize algae and other functional superfoods to meet consumer demand for nutrition and wellness.
3. Collagen Supplements - Disruptive innovation opportunity: Explore collaborations with superfood brands to create collagen-infused products that offer additional health benefits.