Developed by Nike and soccer player Cristiano Ronaldo, the latest Nike Mercurial Superfly CR7 cleats are inspired by the volcanic island of Madeira where Ronaldo was born. These shoes are dubbed 'Savage Beauty' and they are a part of an
entire collection of volcano-inspired sportswear.
It has been reported that these shoes are the most intricate cleats Nike has ever developed. The graphics on these boots feature a cool lava pattern that was made by using a palette of six colors. This eccentric print is a result of a partnerships between the sportswear brand and expert artisans in Montebelluna, Italy.
Set to release on November 14th, 2015 , These Nike Mercurial Superfly CR7 cleats are aesthetically pleasing and also display premium functionality.
Volcanic Soccer Shoes
These Nike Mercurial Superfly CR7 Cleats are Inspired by a Volcanic Island
Trend Themes
1. Volcano-inspired Sportswear - The success of Nike's 'Savage Beauty' collection shows consumer demand for creative and unique designs in athletic wear.
2. Collaboration Between Artisans and Sportswear Brands - Partnering with skilled craftsmen can lead to innovative designs and high-quality products for the sportswear industry.
3. Premium Functionality in Athletic Footwear - Consumers are willing to pay a higher price for shoes that not only look good, but also provide functionality and performance benefits.
Industry Implications
1. Athletic Footwear - Incorporating unique design elements and collaborative efforts with skilled craftsmen could help set athletic footwear brands apart in a highly competitive market.
2. Sportswear - Innovative design and functionality can increase demand for sportswear and lead to increased revenue for industry players.
3. Artisanal Manufacturing - Collaborating with sportswear brands can provide skilled artisans with new opportunities and expand their reach beyond traditional fashion and luxury markets.