Superdrug is reintroducing the Superdrug Presents event, a beauty and health event that will be held over three days in February 2023. Attendees will participate in interactive masterclasses, meet their favorite influencers and celebrities, learn more about their favorite products, and receive complimentary treatments from the Superdrug Beauty Studio during the event. Several iconic beauty brands from well-known companies like L'Oreal and Unilever will be included, along with some new-to-Superdrug brands like 3ina.
"We are thrilled Superdrug Presents is back for 2023. The event was so well received when we launched it in 2019 and to be able to bring it back bigger, better and in person for 2023 is very exciting for us and the brands that are taking part," said Simon Comins, Chief Commercial Officer at Superdrug.
In-Person Beauty Events
Superdrug Announces the Return of the Superdrug Presents Event
Trend Themes
1. In-person Beauty Events - The return of in-person beauty events presents an opportunity for beauty brands to connect with customers and showcase their products through interactive masterclasses.
2. Complimentary Treatments - Offering complimentary treatments at beauty events can be a disruptive innovation opportunity for beauty brands to attract potential customers and retain existing ones.
3. Interactive Masterclasses - Interactive masterclasses held at beauty events can provide beauty influencers and celebrities with a platform to showcase their craft and also educate attendees.
Industry Implications
1. Beauty and Health - The beauty and health industry can benefit from in-person events as an opportunity to promote new products and services, connect with customers, and increase brand awareness.
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