Caterham added two new 'Super Seven' vehicles to its Heritage product range. The two new vehicles are the Super Seven 600 and the Super Seven 2000, each targeting a different consumer. The two Super Seven vehicles feature similar designs, each of which are inspired by Caterham's 1970s roadsters. As such, the cars have protruding tires, raised headlights, a thin hood, a rectangular windshield, and a low frame.
The primary difference between the Super Seven 600 and 2000 are the drivetrain components. Though, the visuals vary slightly on each part of the vehicles as well, with the 2000 being slightly flatter and wider. In terms of the internal components, the Super Seven 600 features a turbocharged 660-cubic-centimeter, 84 horsepower engine. This achieves zero-to-60 in 6.9 seconds.
The Super Seven 2000, on the other hand, boasts a Duratec four-cylinder engine with 180 horsepower. This achieves zer o-to-60 in just 4.8 seconds. According to the automaker, the Super Seven 2000 is a far more powerful model for the customer that is "looking for more brutish power, faster speeds."
Retro 70s-Inspired Vehicles
Caterham Added the 'Super Seven 600' and 2000 to its Heritage Range
Trend Themes
1. Retro-inspired Automotive Design - Opportunity for automotive companies to tap into the nostalgia trend and create modern versions of classic cars.
2. Differentiated Product Offerings Based on Performance - Opportunity for automotive companies to segment and target different consumer segments with different performance-focused products, like the Super Seven 600 and 2000.
3. Turbocharged Engines - Opportunity for automotive companies to introduce new turbocharged engine technology in their vehicles to improve performance and fuel efficiency.
Industry Implications
1. Automotive Industry - Retro-inspired design and differentiated product offerings are a disruptive innovation opportunity for the automotive industry to create new models and attract new customer segments.
2. Automotive Engineering and Design Services - Opportunity for automotive engineering and design services companies to specialize in retro-inspired designs and help bring these designs to life for automakers.
3. Automotive Performance Parts and Accessories - Opportunity for automotive performance parts and accessories companies to develop new products and technologies that improve the performance of turbocharged engines in vehicles.