Wilson Sporting Goods, along with MCM Worldwide, and the NFL, collaborated to create a Super Bowl football, which will serve as a collector's items to commemorate Super Bowl LIV. The Super Bowl football is the third product from the partnership between Wilson and MCM, which began back in 2018.
The ball features branding commemorating the 100th anniversary of professional football, as well as three panels with Wilson branding. The ball also features black laces to contrast with the gold color of the ball.
Overall, the new product could appeal to fans of the sport, or collectors looking for products to commemorate the NFL's latest season.
Amanda Lamb, the Wilson global marketing director, spoke about the product, "The result is a ball that is unlike anything football and fashion fans have seen before and that celebrates the 100th anniversary of the game in style."
Commemorative Football Releases
Wilson Sporting Goods and Others Created a Super Bowl Football
Trend Themes
1. Commemorative Collectibles - Opportunity for businesses to create limited edition products that commemorate special events or milestones.
2. Sports-fashion Collaboration - Potential for partnerships between sports brands and fashion brands to create unique and stylish products for sports enthusiasts.
3. Branded Sporting Goods - Increasing demand for sporting goods with branded logos or special branding to enhance fan experience and collector value.
Industry Implications
1. Sporting Goods - Opportunity for sporting goods companies to collaborate with fashion brands and introduce limited edition collectible items.
2. Fashion - Fashion brands can explore collaborations with sports brands to create unique products that appeal to sports enthusiasts and collectors.
3. Collectibles - Collectibles industry can capitalize on the demand for limited edition commemorative products in the sports and fashion market.