The world's largest sporting and TV event of Super Bowl Sunday is fast approaching, and to commemorate the ultimate fan, BluKai has released the Super Bowl fan infographic.
The Super Bowl fan infographic actually depicts a wide variety of usable marketing information and should be taken quite seriously, especially considering the Super Bowl is named the most watched TV event year after year.
Several points of interest noted from the infographic are that Kindle owners are less likely to be Super Bowl fans than those who own full-size vehicles or play golf. Surprisingly the amount of money spent on advertising during the Super Bowl has gone down over the past three years, dropping from $213 million in 2009 to $200 million in 2011.
Football Fanboy Facts
The Super Bowl Fan Infographic Details Super Sunday Stats
Trend Themes
1. Decreasing Super Bowl Advertising - Opportunity for companies to explore alternative advertising strategies during the Super Bowl event.
2. Consumer Preferences and Super Bowl Fandom - Exploring the correlation between consumer preferences, such as owning a Kindle or playing golf, and their likelihood of being a Super Bowl fan.
3. Infographic Marketing Insights - Leveraging the power of infographics to gather and analyze marketing data, as shown in the Super Bowl fan infographic.
Industry Implications
1. Advertising - Exploring new avenues for advertising during the Super Bowl event.
2. Automotive - Capitalizing on the interest of full-size vehicle owners as avid Super Bowl fans.
3. Sports and Recreation - Targeting golf enthusiasts as potential Super Bowl fans and leveraging their interest in both activities.