'Sunnies Face,' the Philippines-based cosmetics and beauty company owned by 'Sunnies Studios,' has announced its expansion into the North American market with a Sunnies Face US website. The label rose to fame since its inception, garnering a fanbase that extended far beyond the walls of its home country. This led to individuals paying high fees to find solutions to order Sunnies Face products internationally, as there was no official way of doing so.
Now, North American fans of the beauty brand will be able to order Sunnies Face products right to their home. It is important to note that Sunnies Face did not confirm a date for the launch of this website, nor did the brand confirm whether or not it will venture into North American retail locations in the future.
Multinational Beauty Brands
Sunnies Face is Expanding to the United States with an Online Store
Trend Themes
1. Global Expansion of Independent Beauty Brands - As demonstrated by Sunnies Face's expansion into the North American market, there is an emerging trend of independent beauty brands expanding across borders to tap into new audiences and markets.
2. Direct-to-consumer Beauty Sales - With the launch of the Sunnies Face US website, there is a growing trend of beauty brands opting for direct-to-consumer sales models and creating online platforms to sell their products directly to consumers.
3. High Demand for International Beauty Products - The high demand for Sunnies Face products internationally, despite the lack of an official way to order them, highlights a trend of consumers seeking out and willing to pay a premium for international beauty products.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can capitalize on the trend of independent brands expanding globally by partnering with or acquiring independent brands to diversify their product offerings.
2. E-commerce - As more beauty brands opt for direct-to-consumer sales models, the e-commerce industry can provide innovative technology solutions and platforms to help these brands reach their target audiences and increase their online sales.
3. Logistics and Shipping - The high demand for international beauty products presents an opportunity for logistics and shipping companies to provide cost-effective and efficient ways for consumers to order and receive these products across borders.