Vivona Brands created Sunday Rain as an "experiential wellbeing bathing collection" for Millennial and Gen Z consumers who are invested in self-care and creating feel-good experiences. The collection includes products that are divided by three different fragrances: detoxifying and purifying Charcoal, energizing Watermelon and brightening Acai.
Created with self-soothing in mind, the products are paired with positive affirmations and draw inspiration from holistic healing practices. Some of the bathing products in the collection include a Himalayan Salt massage ball, gemstone-shaped soaps, foot soaks, bath bombs and bath crystals.
These bath products for self-care are aesthetically pleasing and Instagrammable, designed to help the stresses of everyday life melt away and leave consumers feeling refreshed and uplifted.
Wellness-Focused Bath Products
Sunday Rain is an Experiential Wellbeing Bathing Collection
Trend Themes
1. Experiential Wellbeing - Disruptive innovation opportunity: Create immersive wellness experiences that combine physical and emotional well-being for Millennial and Gen Z consumers.
2. Holistic Healing Practices - Disruptive innovation opportunity: Integrate ancient healing techniques from various cultures into modern wellness products and services.
3. Aesthetically Pleasing Self-care - Disruptive innovation opportunity: Develop visually appealing self-care products that provide both functional benefits and social media-worthy experiences.
Industry Implications
1. Wellness Products - Disruptive innovation opportunity: Innovate new wellness products that offer unique and immersive self-care experiences to meet the demands of Millennial and Gen Z consumers.
2. Bath and Body - Disruptive innovation opportunity: Rethink traditional bath and body products by infusing them with holistic and wellness-focused ingredients to create transformative bathing experiences.
3. Social Media Marketing - Disruptive innovation opportunity: Develop social media marketing strategies that leverage aesthetically pleasing self-care products to engage Millennial and Gen Z consumers and drive brand loyalty.