As people are taking in entertainment through different channels than they had in the past, the sports world has been among the slowest to adapt, but the recent announcement from NBC and 'Sunday Night Football' is a step in the right direction. The American broadcasting giant is officially slated to offer streaming of the NFL's marquee matchup on mobile devices, allowing those with NBC's 'TV Everywhere' to view games while on the go.
The Sunday Night Football announcement comes on the tail of a major shift in the NFL. The dominant pro sports league recently ended its exclusive streaming deal with Verizon, allowing other companies, NBC included, to offer different packages. Considering the sheer viewership that Sunday Night Football brings in, such a move is a savvy one.
Mobile-Streaming Football Games
NBC is Set to Stream 'Sunday Night Football' on Smartphones
Trend Themes
1. Mobile Streaming - The trend of streaming content on mobile devices is disrupting traditional channels and opening up new opportunities for entertainment platforms.
2. Sports Adaptation - The slow adaptation of the sports industry to new entertainment channels creates opportunities for innovative companies to disrupt the market and offer more accessible viewing experiences.
3. TV Everywhere - The 'TV Everywhere' concept is transforming how people consume media by allowing them to access content on the go, presenting opportunities for disruptive innovation in the broadcasting industry.
Industry Implications
1. Sports Streaming - The announcement of streaming major NFL games on mobile devices opens up new opportunities for sports streaming platforms to disrupt the traditional broadcasting model.
2. Mobile Entertainment - The increasing popularity of mobile streaming presents opportunities for companies in the entertainment industry to develop innovative mobile-centered experiences and capture a growing market segment.
3. Telecommunications - The shift in NFL streaming deals and the rise of mobile viewing highlights opportunities for telecommunications companies to offer reliable and high-speed connectivity solutions for seamless streaming experiences.