Sunbrilla Beach Shade recently launched a new type of beach umbrella that allows everyone on the beach to enjoy the view. The Australian company was founded by entrepreneur Valeria Storelli, who was frustrated with chunky, view-blocking umbrellas that required too much time to set up.
Sunbrilla Beach Shades gives consumers 7 feet by 4 feet of shade from the sun. The fabric of the umbrella is able to shift, to protect users when the sun moves in the sky. Moreover, the material of the umbrella is certified-tested for over 50 UPF to provide shelter from harsh sun rays. The Sunrilla Beach Shade is also secure, so users need not fear their shelter blowing away.
Its compact design was also constructed to be lightweight and easily assembled and disassembled to create the ideal beach experience.
View-Permitting Sun Umbrellas
Sunbrilla Beach Shades are Compact and Easy to Assemble
Trend Themes
1. View-permitting Sun Umbrellas - Opportunity for disruptive innovation in the beach accessories market by offering compact and easy-to-assemble umbrellas that provide shade without obstructing the view.
Industry Implications
1. Outdoor Accessories - Disruptive innovation opportunity in the outdoor accessories industry by creating lightweight and easily portable sun umbrellas that enhance the beach experience.
2. Sun Protection - Disruptive innovation opportunity in the sun protection industry by developing sun umbrellas with certified-tested UPF fabric that offer effective shelter from harsh sun rays.
3. Travel and Leisure - Disruptive innovation opportunity in the travel and leisure industry by offering convenient and user-friendly beach umbrellas that enhance the overall beach experience.