Ahead of summer this year, Sephora is introducing a 12-piece Sun Safety Kit for 2019 that helps to support the Memorial Sloan Kettering Cancer Center—$25 from each purchase goes towards supporting the world's oldest and largest cancer center. In the limited-edition kit, consumers will find a variety of SPF-infused products with a focus on beauty, such as makeup setting sprays, lip treatments, primers and moisturizers, as well as other classic sun care products like sunscreens.
As well as helping to support skin cancer research, this kit brings awareness to the need for people to care for their skin when they are planning to spend time in the sun. Over the last few years, sun care products have become more intertwined with the world of beauty than ever before.
Charitable Sun Safety Kits
This Sephora Set Supports the Memorial Sloan Kettering Cancer Center
Trend Themes
1. Sun-safe Beauty - Opportunity for beauty brands to create products that combine sun protection with beauty benefits.
2. Charitable Collaborations - Opportunity for brands to partner with charitable organizations to support a cause while promoting their products.
3. Skin Cancer Awareness - Opportunity to educate consumers about the importance of skin care and sun protection in preventing skin cancer.
Industry Implications
1. Beauty - Beauty brands can develop sun care products that offer both sun protection and beauty benefits.
2. Charitable Organizations - Charitable organizations can collaborate with brands to create products that support a cause and raise awareness.
3. Healthcare - Healthcare industry can leverage partnerships with beauty brands to raise awareness about skin cancer and promote preventive measures.