The right summertime dress won't make you look hot or cool. It will make you look delicious. It won't be long before you will be storing away the sweaters and shopping for the new summer look. Go for the bold and bright, with flowery patterns. Just make sure they are thigh high for maximum attention.
Implications - Warm weather is almost sure to put the most style-savvy fashionista in the mood for something ultra feminine. Though androgyny is a staple in high-end fashion, femininity is still easily embraced by the couture consumer who is looking for a way to relax and let their hair down in something soft and ethereal.
Summertime Fashion Getting Hot
Look for Delicious Colors and Patterns
Trend Themes
1. Bold and Bright - Opportunity for retailers to offer bold and bright summer clothing with flowery patterns.
2. Thigh-high Attention - Opportunity for designers to create attention-grabbing thigh-high dresses for the summer season.
3. Feminine and Ethereal - Opportunity for fashion brands to cater to the couture consumer with soft and ethereal summer dresses.
Industry Implications
1. Retail - Retailers can capitalize on the trend by stocking bold and bright summer clothing with flowery patterns.
2. Design - Designers have the chance to create attention-grabbing thigh-high dresses for the summer season.
3. Fashion - Fashion brands can cater to the couture consumer by offering soft and ethereal summer dresses.