Seamless Summer Mashups

DJ Earworm’s Flawless SummerMash ‘13 Will Get You Moving

The latest mashup from DJ Earworm, titled SummerMash ‘13, rivals any summer jam that’s playing on the radio today. Flawlessly blending 11 hit songs, along with their music videos, DJ Earworm has created a mashup that not only gets stuck inside your head from the first listen, but also gets you up and dancing.

Using Top 40 hits, like Daft Punk’s ‘Get Lucky’ and Robin Thicke’s ‘Blurred Lines,’ DJ Earworm has produced a mashup that sounds like an original collaboration between each of the artists represented in the video. Its infectious beat and catchy melody are as good as those of any summer jam at the top of the charts this month; pop singers definitely have a rival in Earworm. With over 180,000 views in a single day, DJ Earworm’s SummerMash ‘13 is bound to go viral and will probably become your newest summer jam.
Trend Themes
1. Summer Mashups - Disruptive innovation opportunity: Create unique mashups of popular songs to create new and catchy summer jams.
2. Infectious Beat - Disruptive innovation opportunity: Develop new beats that are catchy and captivating, attracting a wide audience.
3. Viral Music Videos - Disruptive innovation opportunity: Produce music videos with viral potential to maximize exposure and reach.
Industry Implications
1. Music Production - Disruptive innovation opportunity: Leverage technology to create innovative music production tools that make it easier to create mashups and unique beats.
2. Streaming Platforms - Disruptive innovation opportunity: Develop streaming platforms that prioritize sharing and promoting viral music videos to increase user engagement.
3. Online Advertising - Disruptive innovation opportunity: Create targeted online advertising strategies to reach a wider audience and promote new and unique music mashups.

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