If you're looking for a new ice cream flavor to get you through summer 2021, look no further than the new Summer Swirl option from Levi’s and Brave Robot.
Though Levi's is known for its denim, the brand is branching out to partner with the animal-free ice cream brand Brave Robot. Together, the two brands have collaborated to create a limited-edition Summer Swirl flavor, just in time for National Ice Cream Day on July 18, 2021. The new ice cream consists of a creamy vanilla base swirled with raspberry and blueberry. The ice cream will be sold in packs of four, and each one comes with limited-edition merchandise and stickers.
As if that wasn't exciting enough, a Brave Robot ice cream truck will tour New York City offering free pints of the ice cream through the Levis app during the weekend of July 18th.
Swirled Berry Ice Creams
Levi’s and Brave Robot Launched a New a Summer Swirl Ice Cream
Trend Themes
1. Plant-based Ice Cream - There is an opportunity to innovate plant-based ice cream from unique ingredients and collaborations, such as fruit swirls with denim brands like Levi's.
2. Limited-edition Collaborations - Collaborations between different brands can create excitement and demand for new limited-edition products, providing an opportunity for disruptive innovation.
3. Free Sampling Tours - Offering free samples through new channels, such as app-based ice cream trucks, can drive awareness and trial to a brand's products, leading to potential growth opportunities in the ice cream industry.
Industry Implications
1. Plant-based Food - Plant-based food companies can explore collaborations with other industries, such as fashion, to create new, unique product offerings and increase brand exposure.
2. Fashion - Collaborating with food and beverage companies, like Brave Robot, can provide a new revenue stream and increase brand awareness for fashion companies.
3. Food Trucks - Food truck companies can explore app-based promotions and partnerships to not only drive new customers to their trucks, but also provide unique, memorable experiences to their existing customers.