Lunar, the world's first and finest purveyor of Asian-inspired hard seltzers, launched a unique and delectable summer seltzer as part of an effort to partner up with the finest Asian culinary establishments in New York City to offer highly compatible craft beverages.
The 'Salted Kumquat' is a summer beverage that is inspired by the famed Chinese-American sore throat remedy of kumquat fruit preserved in sugar and salt and steeped in hot tea. Lunar's version of this classic home remedy takes the form of a citrus-forward summer seltzer that includes a touch of salt as well as MSG that gives it an added depth of flavor and salty goodness.
This particular summer seltzer is being offered in conjunction with Bonnie's, a restaurant based in the Williamsburg neighborhood and run by none other than celebrated Cantonese American chef Calvin Eng.
MSG-Spiked Summer Seltzers
This Salty Seltzer is Inspired By a Chinese-American Sore Throat Remedy
Trend Themes
1. Ethnic-inspired Alcoholic Beverages - Innovative hard seltzers inspired by Asian culinary traditions, such as Lunar's Salted Kumquat summer seltzer, offer a new opportunity to expand the alcoholic beverage market to niche consumers.
2. Functional Ingredients in Alcoholic Beverages - Lunar's use of salt and MSG in their summer seltzer not only adds a unique flavor profile but also introduces the opportunity to use functional ingredients in new ways within the alcoholic beverage industry.
3. Restaurant and Beverage Collaborations - Partnering with iconic culinary establishments, such as Lunar's collaboration with Bonnie's, can elevate the profile of both the restaurant and beverage industry, while providing a new and exciting drinking and dining experience for consumers.
Industry Implications
1. Alcoholic Beverages - The use of ethnic-inspired and functional ingredients in alcoholic beverages, such as Lunar's innovative hard seltzers, offer an opportunity to differentiate within a crowded market and attract niche consumers.
2. Culinary Industry - Collaborations between restaurants and the beverage industry, such as Lunar's partnership with Bonnie's, can provide a unique and elevated dining experience for customers, while also expanding the profile and reach of both industries.
3. Hospitality Industry - The use of unique and innovative beverages, such as Lunar's Salted Kumquat summer seltzer, can provide an opportunity for hotels, bars, and other hospitality businesses to differentiate themselves and offer a new and exciting experience for their customers.