Sportswear giant Nike unveils the latest 'Summer Sea' colorway adorning the label's signature Air Max 90 silhouette. The new vibrant tones elevate the footwear in preparation for the warmer weather. The color palette boasts similar tones to the Nike Air Max 97 'South Beach' launch. The new Summer Sea iteration delivers a blend of white, grey, pink, blue, and green, embracing the tones of warm weather aesthetics.
The sneaker's uppers are constructed from both leather and mesh, sitting on top of an Air-centric sole unit foundation. The outsoles boast light pink coloration with blue and green across the medial sides, and the label's swoosh takes on a black contrasting hue. The Summer Sea rendition of the Air Max 90s will be available online and at select stocklists beginning April 7.
Summery Hued Sneakers
Nike's Latest Seasonal Colorway for the Air Max 90 is the Summer Sea
Trend Themes
1. Summery Hued Sneakers - Fresh and brights sneaker's color to enliven shoes for the summer season.
2. Colorful Athleisure Trend - Sneaker brands are innovating in vibrant and varied colors to offer unique designs that attract younger and trendier consumers.
3. Sustainable Sportswear Innovation - Using eco-friendly materials and reducing waste in the production process is a way to disrupt the sportswear industry.
Industry Implications
1. Footwear and Apparel - Innovative companies in the footwear industry can leverage color trends to make their products stand out and attract more customers.
2. Athletic Apparel - Healthy lifestyle consumers always look for new apparel and footwear that delivers performance, comfort, and style.
3. Sustainability - Sportswear and fashion brands are focusing on sustainability and reducing waste to meet the consumers' needs for eco-friendly and ethical products.