With its colorful and refreshing new menu, Peet's Coffee is declaring this summer of 2022 the Summer of Jelly. The menu of boba-inspired coffee and tea beverages taps into the fact that younger consumers are looking for fun, specialty beverages inspired by popular bubble tea drinks.
There's a new line of plant-based coffee and tea customized beverages from Peet's Coffee that includes full-flavor, texture-rich choices like the Brown Sugar Cold Brew Oat Latte and Citrus Green Tea Shaker that can be boosted by Brown Sugar Jelly—a playful and sweet permanent menu addition.
Just for the summer, there are a handful of beverages that will only be around for a limited time, such as the Strawberry Lemon Tea Shaker with Brown Sugar Jelly, made with Brisk Mighty Leaf Summer Solstice black tea, lemonade and tangy strawberry purée.
Plant-Based Boba-Inspired Beverages
Peet's Summer of Jelly Menu Has Boba-Inspired Coffee & Tea
Trend Themes
1. Plant-based Beverages - There is a rising trend of plant-based beverages that cater to consumers who are health-conscious or follow a plant-based lifestyle.
2. Boba-inspired Beverages - The popularity of bubble tea and boba-inspired drinks has inspired businesses to create unique, playful versions of coffee and tea beverages.
3. Limited Time Menu Items - Offering limited time menu items can create a sense of urgency and excitement among customers, leading to increased sales and buzz around the brand.
Industry Implications
1. Coffee and Tea Industry - With the growing demand for unique and personalized beverages, coffee and tea shops can innovate by creating playful and customizable boba-inspired drinks.
2. Plant-based Food Industry - As more consumers adapt to a plant-based lifestyle, businesses that offer plant-based alternatives for food and beverages have an opportunity to capture a larger market share.
3. Food and Beverage Retail Industry - Offering limited-time menu items in retail stores can create a sense of exclusivity and encourage customers to make purchases before the items are no longer available.