Los Angeles-based label ROKIT introduces its latest Summer Games collection which features essential entertainment for the traveling lifestyle. Branching away from fashion designs, the brand's latest offering features a series of games and accessories are created to bring friends and family together, and it is not constrained for traveling purposes.
The collection is comprised of packs of standard playing cards complete in branding and bright orange hues, rolling trays, pairs of 19mm dice, double-six domino sets placed in a wooden box, and more. The designs are true to ROKIT's aesthetics, complete in the recognizable orange logo and branding details. The game accessories are priced from a range of $10-$35 USD and the entire Summer Games collection is now available for purchase online at ROKIT.
Travel-Ready Game Collections
ROKIT's Summer Games Collection is Designed for Leisurely Time
Trend Themes
1. Travel-ready Games - ROKIT's Summer Games Collection responds to the growing demand for leisurely and portable entertainment options.
2. Branding Games - Designing games with branded elements and company details provides a new way of communicating with customers.
3. Entertainment Accessories - The popularity of non-electronic board games create an opportunity for brands to create their own game accessories and merchandise.
Industry Implications
1. Fashion - Expanding a fashion brand into non-fashion items can be a new revenue stream and a way to expand customer base.
2. Toy and Game Manufacturing - Creating game accessories and board games for adults can cater to the growing demand for leisure activities that connect people.
3. Marketing and Advertising - Incorporating game elements for promotional purposes can be a new way to engage and connect with consumers.