Potato chips by themselves are a summer staple but Trader Joe's set out to create the epitome of summer chips to add to its product range. While the flavor of barbecue chips might seem to be an obvious way to capture the taste of summer, Trader Joe's defines summer as "the salt and crunch of a dill pickle on a freshly grilled burger, the aroma of barbecue sauce slowly caramelizing on a rack of ribs at a pool party." As such, Trader Joe's Patio Potato Chips are made up of four flavors: Sea Salt & Vinegar, Delicious Dill, Homestyle Ketchup and Smokin’ Sweet BBQ.
While each of the chips is individually packed with flavor, together they can be enjoyed for a harmonious eating experience where the sour flavors are countered by the sweet and the aromatic, herbaceous flavors are enhanced by the savory.
Multi-Flavored Summer Chips
Trader Joe's Patio Potato Chips Combine Four Flavors in One Bag
Trend Themes
1. Flavor Fusion Chips - Creating potato chips that combine multiple flavors in one bag is a trend that offers consumers a unique and exciting snacking experience.
2. Summer-inspired Snacks - Developing snacks that capture the essence of summer, such as the taste of barbecue, dill pickles, and homemade ketchup, is a trend that taps into consumers' desire for seasonal flavors.
3. Sensory Combination - Designing snacks that balance different flavors and textures to create a sensory experience where contrasting tastes and aromas complement and enhance each other is a trend that appeals to adventurous eaters.
Industry Implications
1. Snack Food Manufacturing - The snack food manufacturing industry can explore the trend of flavor fusion chips to develop innovative snack products that cater to consumers' evolving taste preferences.
2. Grocery Retail - The grocery retail industry can take advantage of the summer-inspired snacks trend by stocking and promoting products that offer seasonal flavors, providing a unique selling point for consumers.
3. Food Service - The food service industry can incorporate the trend of sensory combination by incorporating multi-flavored chips into their menu offerings, providing a memorable dining experience for customers.