In the summer, adults will be looking for nostalgic and refreshing summer beverages to cool off and unwind and Tweed is introducing new THC-infused offerings to pair perfectly with warmer weather. There are both carbonated and non-carbonated options from the brand and its new canned drinks put an emphasis on natural fruit flavors.
Joining previously introduced Lemon and Raspberry iced tea flavors is an all-new Tweed Iced Tea Peach product with 5mg THC. For those who prefer lemonade over iced tea, there's also cannabis-infused Sparkling Lemonade in classic lemon or strawberry varieties.
As adults seek alternative ways to consume cannabis, they're choosing the convenience and discreetness of canned drinks that allow them to experience benefits and enjoyment in a refreshing and socially acceptable way.
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
Trend Themes
1. Thc-infused Canned Beverages - Opportunity for beverage companies to introduce THC-infused canned beverages with natural fruit flavors.
2. Alternative Cannabis Consumption Methods - Disruptive innovation opportunity for the cannabis industry to introduce alternative consumption methods such as canned THC-infused drinks.
3. Nostalgic and Refreshing Summer Beverages - Brands can capitalize on the summer nostalgia and refreshment trend by introducing THC-infused lemonades and iced teas as a new product offering.
Industry Implications
1. Beverage - Beverage companies can capitalize on the growing demand for THC-infused drinks by introducing new product offerings.
2. Cannabis - Disruptive innovation opportunity for the cannabis industry to expand on the alternative consumption trend by introducing new products such as THC-infused drinks.
3. Hospitality - Opportunity for hospitality companies to enhance their beverage menus by adding THC-infused summer beverages in a discreet and refreshing format.