The sister brand to European men's fashion brand Suitsupply is Suitstudio, which offers suits for women with a similar focus on the use of high-quality Italian fabrics, quality tailoring and fashion-forward style.
Suitstudio is on a mission to bring "a new energy to suiting," fill a void in the market and offer a balance of traditional and of-the-moment styles for women. Recently, the brand launched its Fall/Winter 2018 campaign, 'Heavy Lifting,' along with a New York flagship store and other new destinations worldwide.
Due to the nature of the tailored suits and the emphasis that the brand puts on quality craftsmanship, Suitstudio offers on-site tailoring services to ensure that its customers are outfitted with suits that will fit them perfectly.
Fashionable Womenswear Suits
Suitsupply's sister brand, Suitstudio, Shares Suits for Women
Trend Themes
1. Fashion-forward Womenswear Suits - Suitstudio's stylish and quality tailoring approach resonates with women looking for fashionable suits.
2. Tailoring Services for Women - On-site tailoring services provided by Suitstudio show an opportunity to expand and innovate on such services for women.
3. Expansion of Women's Suiting Market - Higher-quality women's suiting options have a potential to disrupt the market's dependence on cheap, disposable fashion.
Industry Implications
1. Fashion Industry - Suitstudio's focus on quality and style appeals to a market that prioritizes both in their fashion choices.
2. Tailoring Industry - Suitstudio's on-site tailoring services showcase a potential for other businesses in the industry to expand their services.
3. Womenswear Industry - Suitstudio's entry into the women's suiting market highlights an opportunity for brands to create higher quality, longer-lasting pieces in an industry dominated by fast fashion.