For the SuiteBlanco Fall Winter 2012 ad campaign, Victoria's Secret angel Erin Heatherton appears looking gorgeous, sweet and charming as she rocks the fashion label's haute styles for autumn and winter.
The print campaign is simple, set against a plain white background, and features Heatherton in casual yet edgy attire, including a studded white shirt, a denim jacket with gold studs, a shirt that's adorned with a peter pan collar-style embellishment and jeans that are either casually rolled up or accented with a subtle leopard print. On her feet are simple neutral pumps, also studded, and a pair of candy red peep-toe heels, which go perfectly with the giant red heart lollipop in her hands.
Sweet Studded Style Ads
Erin Heatherton is Charming in SuiteBlanco Fall Winter 2012 Campaign
Trend Themes
1. Studded Apparel Fashion - The trend of adding studs to traditional clothing items presents an opportunity for designers to create unique and edgy styles for the fashion industry.
2. Minimalistic Print Campaigns - The use of simple white backgrounds in print campaigns can be a disruptive innovation opportunity for brands looking to captivate consumers with more understated, sophisticated marketing tactics.
3. Casually Elegant Attire - Increasing demand for casual yet elegant attire presents a market opportunity for retailers to create versatile clothing lines that can be worn in a variety of settings, from the office to a night out with friends.
Industry Implications
1. Fashion - The fashion industry can explore new design opportunities by experimenting with the use of studs and other embellishments on traditional clothing items to create unique and edgy styles that stand out on the runway.
2. Advertising - Incorporating minimalist design elements into print campaigns can be a disruptive innovation opportunity for brands looking to differentiate themselves in a cluttered advertising landscape.
3. Retail - The trend of casual yet elegant attire presents an opportunity for retailers to create versatile clothing lines that appeal to consumers looking for styles that can be worn in a variety of settings and occasions.