Burger King never struck me as having cheeky or provocative commercials, but things change with this incredibly suggestive spot that promotes the Burger King Long Chicken sandwich.
The commercial features a flirty interaction between a man and woman on the subway train where the Burger King Long Chicken sandwich is used as an erect male organ. Yeah, Burger King went THERE…
Burger King must be feeling the pressure from all the creative ads McDonald’s is coming with. Like this and this and these.
Suggestive Sizevertising
Burger King ‘Big Boner' Commercial
Trend Themes
1. Provocative Commercials - Burger King's suggestive commercial demonstrates a trend of brands pushing boundaries and using provocative content to capture attention.
2. Creative Advertising - The Burger King ad highlights the trend of brands using unconventional and creative advertising techniques to stand out in a competitive market.
3. Competitive Pressure - Burger King's response to McDonald's creative ads showcases the trend of brands feeling pressured to step up their advertising game to stay relevant.
Industry Implications
1. Fast Food - The provocative Burger King commercial points to disruptive innovation opportunities in the fast food industry, where brands can use bold and unconventional advertising to differentiate themselves.
2. Marketing and Advertising - The trend of brands creating provocative and creative commercials like Burger King's encourages disruptive innovation in the marketing and advertising industry, pushing boundaries and capturing attention in new ways.
3. Competitive Branding - The competitive pressure between Burger King and McDonald's highlights opportunities for disruptive innovation in the branding industry, as brands seek to outdo each other in capturing consumer attention and loyalty.