The magical bond between best friends is indescribable, but Ginny Slim, owner and designer of the label Sugarhigh Lovestoned, attempts to qualify the relationship, saying, "You wear each other’s clothes, share lattes. Love all of the same songs, but never the same boy. It’s a bond you can’t really explain. It’s loud, crazy, messy and magical."
Slim also attempts to communicate the bonds of sisterhood in her latest editorial, starring Sarah Simmons and Gaby Ramirez. There is something electric in their gaze, their touch, the way they make their way around the city together, completely at ease.
The blonde babes wander around Venice, California, decked out in garments from -- where else? -- Sugarhigh Lovestoned. Slim styled and directed the editorial herself, and Daria Kobayashi Rich photographed.
Magical Sisterhood Editorials
This Sugarhigh Lovestoned Editorial Features a Pair of Best Friends
Trend Themes
1. Magical Sisterhood - Opportunity for disruptive innovation in creating products and services that celebrate and strengthen the bonds between close friends and sisters.
2. Socially Connected Fashion - Opportunity for disruptive innovation in fashion industry by creating clothing lines that promote shared experiences and social connections.
3. Authenticity in Branding - Opportunity for disruptive innovation in developing brands that communicate genuine relationships and emotional connections with customers.
Industry Implications
1. Fashion and Apparel - Opportunity for disruptive innovation in the fashion and apparel industry by creating innovative designs and collaborations that capture the essence of sisterhood and friendship.
2. Social Media and Networking - Opportunity for disruptive innovation in social media and networking platforms that facilitate and enhance connections between friends and sisters.
3. Photography and Creative Direction - Opportunity for disruptive innovation in photography and creative direction by capturing and showcasing the authentic bonds and experiences of friends and sisters.