This sugar packaging concept features traditional Greek imagery and successfully communicates the product's wholesome origins. Designed by Vagia Dagga for client Sucre Ltd, the paper bag packaging design is white with simple blue lettering that recalls the image of the blue and white tiled mosaics of Greece.
The Sucre sugar packaging concept was assigned to Dagga with the stipulations that it needed to include only the color blue and should revolve around the keywords "quality, tradition and Greek origin." The paper package also features a small image of a spoon, which was included based on research that consumers had positive associations with it related to baking or drinking coffee. The spoons make the up basis for the custom pattern that outfits the bottom portion of the package.
Greek Baking Sugar Branding
This Sugar Packaging Concept Features a Pattern of Tiny Spoons
Trend Themes
1. Greek Branding Packaging - Opportunity to create packaging concepts that incorporate traditional Greek imagery and communicate the product's origin.
2. Wholesome Product Packaging - Opportunity to design packaging that successfully communicates the wholesome origins of the product.
3. Custom Pattern Packaging - Opportunity to create custom patterns on packaging that capture consumer attention and reinforce positive associations with the product.
Industry Implications
1. Food Packaging - Opportunity for food packaging companies to incorporate cultural motifs and symbols into their designs to enhance branding and appeal.
2. Baking Supplies - Opportunity for baking supply companies to create packaging that appeals to consumer preferences for traditional, high-quality products with a connection to a specific origin.
3. Coffee Accessories - Opportunity for coffee accessory companies to leverage positive consumer associations with spoons and incorporate them in their packaging to enhance brand perception and appeal.