Substack now allows users to create "private" Substacks that can be subscribed to by request. The request will then show as emails in the host's inbox, where writers can accept or reject it. The reader will instantly sign up for the private newsletter when authorized, and from there, they can view the writer’s private forum and interact with community members.
"Private Substacks are great for keeping in touch with friends, building communities of interest, and testing the waters for a new publication," reads a blog post from Substack published Thursday.
Users of Substack can alter their settings to choose if their blog is private or public, and readers won't be able to access or view any posts after they are made private unless they voluntarily subscribe. Private Substack owners also have the option to "host alone," which is likely code for publishing a newsletter for personal use only.
Subscription-Based Private Newsletters
Substack Launches 'Private' Newsletters Using Subscriptions
Trend Themes
1. Private Newsletter Subscriptions - The rise of subscription-based private newsletters creates opportunities for writers to build communities of interest and test niche markets.
2. Customizable Private Blog Settings - Customizable private blog settings offer writers more options for sharing content with select audiences and maintaining control over their work.
3. Personalized Networking Platforms - Personalized networking platforms like Substack's private Substacks provide opportunities for readers to engage more deeply with content and community members.
Industry Implications
1. Digital News Media - Digital news media outlets can use private Substacks to offer exclusive access to content for subscribers and build stronger reader relationships.
2. Content Creation - The rise of private Substacks presents an opportunity for content creators to monetize their work and engage with readers in new ways.
3. Social Media - Social media platforms can learn from Substack's private Substacks and launch their own exclusive content offerings to increase user engagement and retention.