The Takaokami collection is aptly named after the Japanese god of rain; it's comprised of stylish waterproof outfits any girl would love to get caught in a downpour in. Created by Emma Jorn, a fashion designer based in Copenhagen, Denmark, the collection expands on the typical poncho and jacket to include a rain dress, skirt, floppy umbrella-sized hat and a rain snood for bike baskets.
Inspired by a trip to Japan, the stylish waterproof outfits melds Tokyo's adventurous fashion looks with traditional Nordic designs. Although targeting cyclists specifically, the looks can easily be adopted for the general urbanite who doesn't want bad weather to cramp their style. Either way, people will appreciate the effort these stylish waterproof outfits bring to rainy days.
Stylish Waterproof Outfits
Takaokami by Emma Jorn is Made for Urbanites and Cyclists
Trend Themes
1. Stylish Waterproof Outfits - The trend of creating stylish and functional waterproof outfits that cater to both cyclists and urbanites creates opportunities for the fashion and outdoor industries to collaborate.
2. Innovative Rain Accessories - The trend of expanding waterproof clothing options to include unique rain accessories such as floppy umbrella-sized hats and rain snoods creates opportunities for the accessory and fashion industries to differentiate themselves.
3. Cultural Fusion in Fashion - The trend of melding traditional Nordic design with adventurous Tokyo fashion creates opportunities for the fashion industry to explore and experiment with cultural fusion.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of the trend of creating stylish and functional waterproof outfits that cater to both cyclists and urbanites by collaborating with the outdoor industry to create more innovative designs.
2. Outdoor Industry - The outdoor industry can explore the trend of creating stylish and functional waterproof outfits that cater to both cyclists and urbanites and collaborate with the fashion industry to create more fashionable designs.
3. Accessory Industry - The accessory industry can capitalize on the trend of expanding waterproof clothing options to include unique rain accessories such as floppy umbrella-sized hats and rain snoods by creating more innovative and stylish accessories.