More than a year ago, Trend Hunter featured Renova Black and Red Luxury Toilet Paper.
Now, Renova has launched the Renova Gold Box, a one-of-a-kind gold-plated toilet paper box made entirely by hand by traditional jewelers in Lisbon. The jewelers have encrusted Renova's logo plate with 148 diamonds to mark the worldwide sale of one million rolls of Renova Black. The box weighs almost one kilogram (4.4 pounds) and gives toilet paper a lofty status it never enjoyed before.
Gold Toilet Paper Box
Renova Celebrates 1 Million Rolls of Luxury Toilet Paper
Trend Themes
1. Luxury Toilet Paper - Opportunity for luxury brands to create high-end toilet paper products and accessories.
2. Handcrafted Luxury - Disruptive innovation opportunity for traditional jewelers to create custom luxury items.
3. Diamond Encrusted - Potential for luxury brands to incorporate diamonds and other precious stones in their product designs.
Industry Implications
1. Luxury Goods - Opportunity for luxury brands to tap into the toilet paper market and create exclusive products.
2. Jewelry - Traditional jewelers can explore new opportunities in creating unique luxury accessories.
3. Home & Lifestyle - Brands in the home and lifestyle industry can expand their product offerings to include high-end toilet paper and accessories.