Garmin recently released the 'Vivomove,' a stylish fitness watch that looks more like a classic watch than the more modern designs that can be seen on most fitness watches today.
The watch can track calories and monitor the user's sleeping patterns. While it doesn't have a heart rate sensor like most fitness watches on the market, the watch has a Move Bar that is now located at the front of the watch as a reminder to stay active. The stylish fitness watch has a gender-neutral aesthetic, making it wearable for everyone. It comes in three separate styles (sport, classic and premium) that all vary in cost.
Wearable fitness trackers have been dominating the fitness market for some time now, but those who prefer a more classic look rather than a futuristic one can sometimes be left in the dust. Garmin's Vivomove offers a solution to that problem.
Stylish Fitness Watches
Garmin's 'Vivomove' Fitness Tracker Looks Like a Traditional Watch
Trend Themes
1. Classic-style Fitness Trackers - The trend of developing fitness trackers with a classic design offers an opportunity for companies to cater to consumers who prefer a more traditional look.
2. Gender-neutral Wearables - The rise of gender-neutral aesthetic in wearable technology creates an opportunity for companies to appeal to a wider range of consumers.
3. Specialized Fitness Tracking Features - The demand for fitness watches with unique tracking capabilities, such as monitoring sleeping patterns, presents an opportunity for companies to differentiate themselves in the market.
Industry Implications
1. Fitness Technology - Innovations in fitness technology, specifically classic-style fitness trackers, can disrupt the industry by attracting consumers who prefer a more traditional look.
2. Fashion and Accessories - The trend of gender-neutral wearables offers a disruptive opportunity for the fashion and accessories industry to create stylish and inclusive designs.
3. Health and Wellness - Companies in the health and wellness industry can capitalize on the demand for specialized fitness tracking features by developing innovative products that cater to specific user needs.