The search for the perfect comfortable and stylish biker short was top-of-mind for young women last summer and this trend will likely continue this year, as well. In this category, Aura7 Activewear is an excellent contender, worth looking into. Worn by Kristen Bell, Gabrielle Union, Jessica Alba, Lucy Hale, and Keke Palmer, the brand does not disappoint with its ultra-chic and breathable collections.
The Nova Biker Short is definitely one of the more unique stylish bike short silhouettes out there. The main difference from traditional designs is the adjustable pull string at the back. It does not only allow you to have greater control over how you look in them, but it also "shapes and sculpts you exactly where you need it the most." In addition, Aura7 activewear also has included a double paneled high waistband to provide secure coverage around the waste.
The Nova Biker Short is available in a few colors and patterns.
Sustainable Stylish Biker Shorts
Aura7 Activewear’s Nova Biker Short is Sexy and Adjustable
Trend Themes
1. Adjustable Activewear - Activewear companies can innovate by incorporating adjustable features, like Aura7's Nova Biker Short's pull string, for greater control and comfort.
2. Breathable Collections - Activewear businesses can gain a competitive advantage by incorporating breathable materials in their collections, like Aura7's Nova Biker Short, for added comfort and functionality.
3. High-waisted Athleisure - Athleisure brands can capitalize on this trend towards high-waisted activewear, as seen in Aura7's Nova Biker Short, for flattering, versatile and trendy fashion-forward styles.
Industry Implications
1. Athletic Apparel - Athletic apparel companies can differentiate their products from competitors' by offering unique and trendy activewear designs, like Aura7's Nova Biker Shorts, with added functionality and comfort features.
2. Fashion Industry - Fashion companies can innovate their product offerings by incorporating high-performing materials and functionality features in their athleisure and activewear collections, similar to Aura7's Nova Biker Short's pull string and high waistband design.
3. Wellness Industry - Wellness businesses can align with this activewear trend towards sustainable, comfortable, and stylish clothing options, like Aura7's Nova Biker Short, for added value and customer loyalty.