Iconic Estonian beauty Carmen Kass is a ‘Style Hunter’ in Vogue UK. The technicolor editorial was shot by celebrity photographer Mario Testino for the magazine’s November 2009 issue. Fashion editor Lucinda Chambers imagined Kass and her male model friend as a pair of hibernating partiers decked out in neon sports gear. The shoot was part of the overall edition’s ‘more dash than cash’ theme.
Chambers looked to designs by Y-3, Billabong, Uniqlo, Burberry and American Apparel to mix up with day-glo, reflector vests and boots bought from the Army Surplus to create a bright, credit conscious style hunter in Vogue UK.
Day-Glo Party People
The Credit-Conscious 'Style Hunter' in Vogue UK
Trend Themes
1. Technicolor Editorial Shoots - Photographers can explore new and exciting ways to present their fashion editorials through the use of bright, vibrant colors and fluorescent lighting.
2. Budget-conscious Fashion - Fashion brands can disrupt the market by creating inexpensive yet stylish clothing options for consumers.
3. Sports Fashion - Brands can capitalize on the growing trend of combining sports and fashion by creating unique and functional sportswear that can be worn both in and out of the gym.
Industry Implications
1. Fashion Photography - Photography studios can add new color and lighting techniques to their repertoire to create unique and engaging fashion editorials.
2. Fashion Retail - Fashion retailers can appeal to budget-conscious consumers by offering stylish clothing options at affordable prices.
3. Sportswear - Sportswear brands can create versatile clothing that can be worn both in and out of the gym to appeal to the growing trend of sports fashion.