Style Coalition TV (SCTV) endorses the top 50 bloggers in America. Authors of sites like beautyzine, secondcitystyle, beautyzine, vivafashion and more worked as behind-the-scenes hosts at this year's New York Fashion Week, bringing their unique niche of expertise to the network.
SCTV's lineup is threefold with slots for 'Beauty Extract,' 'Retail Bootcamp' and 'Street Peek.' The specific topics coincide with the different perspectives that are offered in each blog, though they are united in their hold on fashion.
Viewers get the chance to watch short, succinct interviews with some of New York Fashion Week's headlining names. Topics like hair products, collections, make-up lines and deals are all addressed. The dialogue between the hosts and the interviewees is also entirely engaging, hardly surprising given their online fame.
Broadcasted Blogger Interviews
Style Coalition TV Includes Reviews from Top 50 Fashion Blogs
Trend Themes
1. Blogger Endorsements - Opportunities for businesses to partner with popular bloggers and collaborate on promotions and events, increasing brand credibility and reach.
2. Niche Expertise - The potential for increased demand for specialized knowledge and skills in specific industries as bloggers with unique perspectives and skillsets gain more influence and visibility.
3. Virtual Hosting - The potential for businesses to leverage virtual events and interviews, allowing for increased accessibility and inclusivity of diverse voices and perspectives at a lower cost than in-person events.
Industry Implications
1. Fashion - Fashion businesses can partner with influential bloggers to expand their reach and credibility in the industry.
2. Beauty - Beauty businesses can collaborate with popular bloggers and leverage their expertise for product promotion and reviews.
3. Media and Entertainment - The potential for media and entertainment companies to invest in virtual interview and talk show platforms featuring popular bloggers as hosts and guests, catering to the growing demand for niche perspectives in popular culture.