Female consumers who are looking to maintain a simple, stylish, and nostalgic look are likely to find the new Stussy Women's collection that's a part of its Summer 2017 range appealing.
To show off some of the most unique styles within the collection, the streetwear giant curated an editorial to go along with it -- which features a single female muse. A few of the styles that are included in the collection are translucent tees that are perfect for layering, masculine button-up shirts, simple graphic tees, pastel hoodies, beige trench coats, polos, and even velour tracksuits.
Although the new Stussy Women's collection is simple and relatively small, the versatility of the pieces that comprise it make it highly wearable.
Retro Toned-Down Streetwear
The New Stussy Women's Collection for Summer is Simple and Lightweight
Trend Themes
1. Nostalgic Streetwear - Expanding on the trend of retro-inspired clothing, there is opportunity for brands to create streetwear collections that evoke a sense of nostalgia.
2. Translucent Layering - Brands can capitalize on the popularity of layering by creating translucent tees and other sheer pieces that can be easily layered for a stylish and versatile look.
3. Versatile Minimalism - There is potential for brands to create minimalistic collections with versatile pieces that can be mixed and matched to create various looks.
Industry Implications
1. Apparel and Fashion - The fashion industry can take advantage of this trend to create new collections and tap into the demand for nostalgic streetwear.
2. Streetwear - The streetwear industry can incorporate translucent layering into their designs to appeal to consumers who value individuality and style.
3. Retail - Retailers can market and sell versatile minimalistic collections, offering shoppers the option to create multiple outfits with fewer pieces.