With winter coming along, athletes require proper training gear to keep them from freezing outside, so perhaps the Stussy Sport FW 2011 Lookbook will be what they need to stay warm while training.
The Stussy Sport FW 2011 Lookbook shows the west coast brand venturing into the sportswear department that was designed in conjunction with ONEHUNDRED ATHLETIC (a sub brand of UCS). The seasonal collection shows that the company is dedicated to bringing stylish gear with their west coast urban flair, while integrating high-performance designs at the same time. The pieces included in the collection range from a variety of jackets and vests to gloves and a collaborative Porter backpack. Most of the designs are fairly simple, giving performance the spotlight.
High Performance Urban Sportswear
Stussy Sport FW 2011 Lookbook Encourage Athletes to Suit-Up
Trend Themes
1. High-performance Sportswear - Opportunity for sportswear brands to combine high-performance designs and style in their products.
2. Winter Athletic Gear - Opportunity for brands to create athletic gear that can keep athletes warm during cold weather while maintaining high-performance.
3. Urban Athleisure - Opportunity for athleisure brands to create urban-inspired designs that cater to both style and sports performance.
Industry Implications
1. Sportswear Industry - The sportswear industry can benefit from incorporating high-performance designs and urban flair to their products for a wider target market.
2. Outdoor Retail Industry - The outdoor retail industry can cater to athletes looking to train outdoors during the winter season by offering high-performance athletic gear for cold weather.
3. Athleisure Industry - The athleisure industry can innovate by creating stylish designs that cater to athletes wanting to maintain their sports performance while keeping up with urban fashion trends.