Japan's NEXUSVII has collaborated with streetwear mogul Stussy for this 'Rainy Dayz' themed collection. This collection features rain-inspired outerwear suited for the rain, but literally inspired by rain.
This seasonal collection is the second collaboration between the two companies and is a bigger step than last year's smaller vest/jacket release. This year's collection features a range of pieces including nylon outerwear, wool caps, flannel button-downs, script and graphic tees, crew neck sweatshirts, hoodies and much more. Most of the colors are blacks, greys and white, which is due to the darker weather ahead, and specific patterns include rain droplets and rain-themed text, reading "Make it rain."
The Stussy NEXUSVII 2013 Fall/Winter 'Rainy Dayz' collection is releasing in limited quantities and will not be one to miss out on.
Rain-Inspired Outerwear
The Stussy NEXUSVII 2013 Fall/Winter 'Rainy Dayz' Collection is Splashy
Trend Themes
1. Rain-inspired Outerwear - Opportunity for brands to create rain-inspired outerwear collections that are practical and fashion-forward.
2. Collaborative Streetwear - Collaborations between streetwear brands offer a unique and limited edition product for fashion enthusiasts.
3. Limited Edition Releases - Releasing products in limited quantities creates hype and exclusivity, driving consumer demand.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend of rain-inspired outerwear by creating new collections and collaborations.
2. Streetwear - Streetwear industry can explore collaborations with other brands to create unique and in-demand products.
3. Retail - Retail industry can benefit from limited edition releases by generating excitement and increasing sales.