Autumn is upon us, which means that freezing temperatures aren't too far off, so to help guys get their wardrobe to be weather-ready, the Stussy Fall/Winter 2015 Collection is here to help offer stylish yet casual options. Promoting an overall sense of 90s realness with each piece, the Stussy Fall/Winter 2015 Collection sticks to the brands core while branching out with new style offerings that are more urban lifestyle-oriented, but totally ready to be worn by the active athlete.
As with other offerings from the infamous California-based brand, the Stussy Fall/Winter 2015 Collection goes as far as to pepper the collection with bold prints from bumble bee-like rugby pullovers to almost Pollock-inspired button ups that are totally office-appropriate.
Cold Weather Sportswear
The Stussy Fall/Winter 2015 Collection Prepares Urban Dudes for the Cold
Trend Themes
1. Cold Weather Sportswear - Disruptive innovation opportunity: Develop advanced technology fabrics that provide warmth without compromising style.
2. Urban Lifestyle Fashion - Disruptive innovation opportunity: Create versatile apparel that merges streetwear fashion with athletic wear functionality.
3. Printed Activewear - Disruptive innovation opportunity: Introduce unique and eye-catching prints to the activewear market, appealing to fashion-conscious athletes.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporate innovative materials and designs into cold weather sportswear, catering to style-savvy consumers.
2. Textile - Disruptive innovation opportunity: Develop cutting-edge fabrics with enhanced thermal insulation properties for cold weather sportswear.
3. Sports Apparel - Disruptive innovation opportunity: Fuse fashion-forward design with performance-enhancing features in urban-inspired sportswear for cold weather activities.