This Stussy editorial highlights one of the American streetwear brand's most influential sources of inspiration, New York city.
Created to promote the brand's Spring/Summer 2017 season, the Stussy editorial was lensed by Tyrone Lebon, a professional photographer and filmmaker who's based out of London and Los Angeles. All of the shots are lensed in a vintage style, with faded colors and the brand's heavily 90s-inspired apparel combining to generate this aesthetic.
Harlem rapper Princess Nokia also makes a debut in the Stussy editorial, helping to enhance the local look of the shots. On the images, the streetwear brand leaves its mark in the form of eccentric writing, which highlights its international scope and describes the areas in which the photos were taken.
New York Streetwear Lookbooks
This Stussy Editorial is Centered Around Different Parts of New York
Trend Themes
1. Vintage-inspired Streetwear - The Stussy editorial showcases the popularity of vintage-inspired streetwear, presenting an opportunity for brands to tap into this trend with their own offerings.
2. Local Collaboration - The inclusion of Harlem rapper Princess Nokia in the editorial demonstrates the power of collaboration with local artists, presenting an opportunity for brands to partner with musicians or artists to create unique and authentic content.
3. Nostalgic Aesthetics - The vintage style and faded colors of the Stussy editorial highlight the appeal of nostalgia in fashion, presenting an opportunity for brands to create products and campaigns that evoke feelings of nostalgia.
Industry Implications
1. Fashion - The Stussy editorial highlights trends in the fashion industry, specifically within the streetwear segment, offering insights for clothing brands and retailers.
2. Music - The inclusion of Princess Nokia in the Stussy editorial emphasizes the intersection of fashion and music, presenting opportunities for collaborations between fashion brands and musicians.
3. Photography - The Stussy editorial, shot by professional photographer Tyrone Lebon, showcases the power of photography in capturing and conveying a brand's aesthetic and story, presenting opportunities for photographers and visual artists to collaborate with fashion brands.