Stüssy has debuted a new Fall 2022 collection that focuses on the intersection of friends and family. The campaign depicts portraits of friends and family in London, honing in on an 8-ball motif that represents the brand’s roots. Collection highlights include the ‘MA-1’ bomber jackets, floral fleece jackets, graphic windbreakers, and sleeveless tops.
The collection is led by a series of pink-accented varsity jackets that describe the acronym ‘Stüssy' and what it represents for the brand: "‘S’ is for super fresh, ‘T’ is for our tribe and those livin’ large. ‘U’ is for that umlaut you can’t forget. ‘S’ is a reminder to stand firm. The other ‘S’ is for so many great people involved and lastly, the ‘Y’ is for yesterday because in this great future you can’t forget your past. Increase the peake since nineteen eighty!"
The rest of the Stüssy Fall 2022 collection will be available on Aug 19, 2022.
Relaxed Fall California Apparel
Stüssy Unveils a Fall 2022 Collection Focused on Friends & Family
Trend Themes
1. Fall-focused Collections - Opportunity for other fashion brands to create collections that cater to the upcoming fall season with a unique and personal twist.
2. Family and Friend-focused Marketing - Chance for businesses to promote their products by emphasizing relationships with loved ones and incorporating this messaging into their campaigns.
3. Slogan-driven Branding - Potential for brands to create more personalized slogans and messages that represent and connect with their target audience.
Industry Implications
1. Fashion - More opportunities for fashion brands to create collections specifically tailored to the needs and interests of their consumers.
2. Marketing and Advertising - Businesses should invest more in understanding their target audience and develop marketing campaigns that resonate with them.
3. Brand Identity and Communications - Brands should invest in developing personalized slogans and messaging that connect with their target audience and align with their brand values.