The latest Studiopretzel collection married nerdy styles with utilitarian tailoring. The label presented its Spring/Summer 2015 collection at the Mercedes-Benz Fashion Days Zurich event and dressed models in a range of eclectic and workwear-inspired.
Fitting a normcore aesthetic, these wearable and ambiguous fashions includes overall trousers that were layered atop oversized and comfortable tops. In addition to these effortlessly cool get-ups, models also walked in denim-constructed tunics, textured suit sets and layered vest fashions that resembled elements of a traditional work uniform.
The Studiopretzel collection for Spring/Summer 2015 is the epitome of youthful styling and is sure to appeal to hipsters with an eye for design. The range is half sporty, half elegant and boasts preppy staples that are revealed after more utilitarian pieces.
Nerdy Hipster Uniforms
The Latest Studiopretzel Collection is Normcore-Inspired
Trend Themes
1. Normcore-inspired Fashion - Opportunity to create a line of clothing that combines the normcore aesthetic with utilitarian tailoring for a unique and wearable style.
2. Ambiguous Fashions - Innovative designs that blur the lines between different clothing styles, creating versatile and effortlessly cool outfits.
3. Youthful Styling - An opportunity to tap into the market of young, fashion-conscious individuals by offering preppy staples with a mix of sporty and elegant elements.
Industry Implications
1. Fashion - The fashion industry can explore new ways to combine normcore, utilitarian tailoring, and ambiguous designs to cater to a niche market of hipsters and fashion-forward individuals.
2. Retail - Retailers can capitalize on the normcore trend by offering a curated selection of clothing that appeals to younger customers seeking unique and versatile fashion options.
3. Design - Designers can experiment with normcore-inspired fashion and incorporate elements of utility and ambiguity into their designs, creating disruptive and innovative collections that capture the attention of the fashion industry.