Animation company Pixar is revealing its behind-the-scenes planning processes through an interactive studio exhibit in Cooper Hewitt. The collection varies from rough character sketches to more detailed portraits and idea storyboards.
Within the museum's Process Lab, visitors will be able to explore Pixar's design process and story development. Original artwork, paintings and sculptures will be on display and will provide visitors with recognizable movie memories. To build the studio exhibit, Pixar enlisted three values that they use when creating films: story, believability and appeal. To echo these principles, some of the studio's additional research is displayed like architectural research from the movie 'Up', and models of cowboy dolls for Woody from 'Toy Story.' The Process Lab will also house an interactive screen that allows visitors to delve deeper into the numerous displays and other related objects.
Process-Revealing Studio Exhibits
Pixar Displays Its Design Process Through Retrospective Sketches
Trend Themes
1. Interactive Studio Exhibits - The use of interactive exhibits allows visitors to fully immerse themselves in the creative process of a company, providing increased engagement and education opportunities.
2. Process-focused Design - Placing emphasis on highlighting the design process in products and services can increase transparency and build trust between companies and consumers.
3. Retrospective Art Displays - Displaying the evolution of a creative project through artwork provides a unique and engaging way to showcase the journey of a brand or company.
Industry Implications
1. Animation - Creating interactive exhibits and retrospective displays can help animation studios engage with fans and build brand loyalty.
2. Museums - Museums can create similar interactive exhibits that showcase the design process behind their collections, providing a unique way for visitors to understand and appreciate the artwork on display.
3. Product Design - Implementing process-focused design can help companies build trust and loyalty with consumers by providing transparency and showcasing the care that goes into creating a product.