New York-based streetwear brand Stüssy has announced the launch of the new 'Stüssy x GORE-TEX' collection, a fall capsule presenting a variety of stylish waterproof and windproof items. The contained capsule consists of three main pieces: windbreakers, cargo pants, and bucket hats.
The 'Wading Shell Jacket' features a '75 Denier' waterproof material, two vertical YKK aqua seal zippers, velcro cuffs, and an adjustable shock cord hood. In addition, the jackets are designed to be easily packable. Meanwhile, the 'Cargo Shell Pants' present a relaxed silhouette with a slight taper towards their bottoms. The pants are made from the same material as the jackets and are also waterproof. Lastly, the 'Storm Shell Hat' is a three-panel weatherized bucket hat featuring an embroidered "STUSSY INTERNATIONAL," logo on the front.
Weatherized Streetwear Apparel
The 'Stüssy x GORE-TEX' Collection is Ready for Harsh Weather
Trend Themes
1. Weatherized Streetwear Apparel - Stüssy's waterproof and windproof collection is an example of how functionality and style can go hand-in-hand.
2. Functional Fashion - More fashion brands can prioritize manufacturing clothes that cater to varying weather conditions to offer more utility to consumers.
3. Sustainable Weatherproofing - Developing alternative materials for weatherizing clothing can help reduce the environmental impact of using synthetics.
Industry Implications
1. Fashion Retail - Retailers can incorporate more weather-proof clothing and accessories to expand their product line and cater to people's need for functional yet fashionable attire.
2. Textile Manufacturing - Manufacturers can explore more eco-friendly materials for weather-resistant clothing, focusing on reducing synthetics and exploring alternatives for waterproofing and windproofing.
3. Outdoor Recreation - Providing weather-protected clothing to outdoor enthusiasts or people who engage in outdoor activities help create an innovative and dependable product line for a niche market.