Paper-Like Bird Illustrations

Strong Packaging by Andrew Lyons Gives Wings to Supplements

Birds are beautiful creatures that inspire many people to take flight and pursue what really matters to them, so it is only natural that they would greatly influence the Strong Packaging series. A brand of nutritional supplements founded by Zana Morris, who is the owner of the Library Gym in London, England, Strong offers a wide range as the 10 different species of feathery creatures shows.

Created by Andrew Lyons, a freelance illustrator living and working in Mayenne, France, the Strong Packaging series features everything from swans to pegasuses. Lyon writes, "Each bird represents a specific product, for example an Owl for brain food, and a Puffin for Omega 3 oil." Karen Welman art directed Strong Packaging.
Trend Themes
1. Bird-inspired Packaging - Opportunity for companies to incorporate bird-inspired packaging designs to create a unique and visually appealing product.
2. Functional Product Representation - Disruptive innovation opportunity for companies to use specific product representations, such as birds, to visually communicate the functional benefits of their products.
3. Nature-inspired Branding - Brands can explore nature-inspired branding strategies, like incorporating bird illustrations, to connect with eco-conscious consumers and evoke a sense of natural wellness.
Industry Implications
1. Nutritional Supplements - Nutritional supplement companies can leverage bird illustrations on packaging to differentiate their products and attract health-conscious consumers.
2. Packaging Design - Opportunity for packaging design companies to offer bird-inspired packaging options to brands looking for creative and eye-catching designs.
3. Illustration and Graphic Design - Illustrators and graphic designers can specialize in creating bird illustrations for packaging and branding purposes, catering to businesses in various industries.

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