Although vitaminwater was a pioneer in its category when Coca-Cola launched it back in 1996, new competitors in the market call for a major refresh of the strong brand presence. To do so, the company taps into design agency COLLINS who, in turn, sleekly extract the main component of vitaminwater's winning aesthetic — the color.
Through producing a highly vibrant packaging design, COLLINS is able to revive the client's cheerful and health-focused personality. In conjunction with the newly established strong brand presence, the design firm also produces a stunning 'brand book' that can definitely be approached as an aesthetic dream. This print publication is meant to serve as an "exclamation point" to vitaminwater's entire venture in re-designing.
Boldly Colorful Brand Books
Design Agency COLLINS Equips vitaminwater with a Strong Brand Presence
Trend Themes
1. Vibrant Packaging Design - Colorful packaging designs can revive a brand's identity and create a strong presence.
2. Brand Books - Creating a stunning print publication can serve as an 'exclamation point' to a brand's entire re-design venture.
3. Health-focused Personality - Brands can emphasize their health-focused personality through their design and packaging choices.
Industry Implications
1. Beverage - The beverage industry can benefit from creative packaging designs to make their product stand out in a crowded market.
2. Graphic Design - Graphic design firms can offer services for producing stunning brand books to help create a unique identity for their clients.
3. Advertising - Advertising agencies can prioritize and emphasize a brand's health-focused personality through their design and advertising campaigns.