PETA has launched it's State of the Union video, in which a female reporter strips down to absolutely nothing while educating you about PETA's cause. Then, when you're wondering what comes next with the second half of the video, the naked woman disappears and you get to watch animals being mistreated. In this clever adaptation of bait and switch, PETA manages to keep your attention and deliver their message. Well done.
Implications - This is a tried, tested, and true version of PETA's marketing, and it oddly enough, doesn't include a celebrity. Nevertheless, count me in as a supporter of this kind of marketing in PSAs. Whatever it takes to get people to pay attention, I say.
Strip and Switch
PETA Video Uses Stripping to Get You to See Animal Abuse
Trend Themes
1. Attention Grabbing Marketing - Using shocking or unusual tactics to capture consumer attention in advertising.
2. Bait and Switch Tactics - Creating the illusion of one message before delivering a different message to the consumer.
3. Psas Without Celebrities - Creating Public Service Announcements without the use of celebrities.
Industry Implications
1. Animal Welfare - Using attention-grabbing marketing tactics to advocate for animals and raise awareness of their rights.
2. Advertising - Incorporating bait and switch tactics into marketing campaigns.
3. Media and Entertainment - Experimenting with unconventional public service announcements to increase their effectiveness.