The looks featured throughout the Strenesse Spring 2014 ad campaign are at once feminine and masculine. From strict white button up shirts and straight-legged pants to curve-hugging dresses and jewel-tone colors, the looks all have one thing in common: They adhere to a minimalist aesthetic. In fact, if it weren't for the colorblocked backdrop, it could be argued that the Strenesse Spring 2014 collection is almost bland. Instead, the pieces come off as dynamic.
Starring top model Saskia de Brauw, who can currently be seen in the M le Monde December 2013 issue alongside Daft Punk, the Strenesse Spring 2014 ad campaign is rather stoic. The Dutch beauty was lensed by photographer Karim Sadli, who concentrated on both far-off shots as well as closer portraits. Details of the back were also captured.
Minimalist Androgynous Fashion
The Strenesse Spring 2014 Campaign Stars Model Saskia de Brauw
Trend Themes
1. Gender-neutral Fashion - Businesses can explore creating fashion lines aimed at androgynous audiences, offering different fits for different body types
2. Minimalist Design - Businesses can focus on designing minimalist fashion pieces that rely on clean lines and basic colors, and can be worn by both men and women
3. Color-block Pattern - Businesses can incorporate color-block patterns in their fashion pieces, mainly in basic colors, to create a simple yet stylish look
Industry Implications
1. Fashion - The fashion industry can look to create gender-neutral clothing lines that adopt minimalist designs with color-block patterns in their pieces
2. Photography - Photography businesses can explore capturing images of minimalist fashion pieces that offer a look that is gender-neutral
3. Retail - Retail businesses can look to stock gender-neutral fashion pieces in their stores that incorporate minimalistic designs with color-block patterns that appeal to a broad audience