Organic streetwear photography during week-long fashion events is just as crucial to showcasing style movements as is the curated high-fashion runways. For Seoul Fashion Week, Hypebeast photographer Seunghoon Jeong took to the streets to document various personalities and attendees that showcased an experimental flair with an edgy twist.
Hardware was a big part of the looks in the Seoul-based streetwear photography series. Many individuals were sporting chain-like accessories — from necklaces with a lock to lengthy earings that featured the motif. Other dominant style preferences include an abundance of outfits with chunky sneakers and oversized apparel.
From Jeong's streetwear photography, it is evident that the Seoul fashion scene heavily relies on edginess as a constituent point of interest to the curation of unique, up-to-date outfits.
Photo Credits: Seunghoon Jeong/ Hypebeast
Fierce Streetwear Photography
The Street Photography for Seoul Fashion Week Showcases Edginess
Trend Themes
1. Organic Streetwear - Opportunity to create sustainable, ethically-sourced clothing with an edge to appeal to the conscious consumer.
2. Hardware Accessories - Opportunity to design and sell unique and edgy jewelry and accessories that incorporate chain-like motifs.
3. Oversized Apparel - Opportunity to create fashionable and comfortable oversized clothing for a variety of body types and styles.
Industry Implications
1. Fashion - Fashion designers and retailers can utilize these trends to create and market new styles, catering to a growing demand for unique streetwear clothing with an edge.
2. Jewelry - Jewelry designers and retailers can incorporate chain-like motifs into their products to capture the growing trend of hardware accessories.
3. Athletic Apparel - Athletic apparel companies can incorporate oversized clothing and chunky sneakers into their product lines to keep up with the fashion-forward streetwear trend.