Demure Streetwear Apparel

The Ones 2 Watch 'Behold, a Lady' Feature is Edgy and Understated

Vita Kan dons a wardrobe of streetwear apparel in 'Behold, a Lady,' an editorial that is captured for web publication The Ones 2 Watch. The dynamic image series is lensed by photographer Sasha Munaev and features styling that is both understated and edgy.

Anna Eliseeva handpicks this editorial's bold wardrobe staples and opts for streetwear apparel from labels that include Charles & Keith, River Island and Acne among other names. Mixing office-appropriate ensembles with loose-fitting denim casuals, this image series paints a bold picture of today's modern lady.

Hair styling for this editorial is courtesy of Maria Jurkina while its makeup is the work of Nikita Maschenko. The creative duo give model Vita a fresh faced look that pairs well with her understated wardrobe. While traditional notions of femininity rely on common stereotypes, today's modern woman is inspired by edgier styles and fashions that make a dramatic statement.
Trend Themes
1. Understated Streetwear - Opportunity for brands to create streetwear apparel that combines edginess with a minimalist aesthetic.
2. Mixing Office and Casual - Potential for fashion brands to design versatile pieces that seamlessly transition between professional and casual settings.
3. Edgy Femininity - Disruptive innovation opportunity for fashion brands to redefine traditional notions of femininity by incorporating edgier styles and statement pieces.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the demand for understated streetwear by curating collections that blend edginess and minimalism.
2. Beauty and Cosmetics - Opportunity for beauty and cosmetics brands to create makeup looks that complement edgier fashion styles and cater to the modern woman's preferences.
3. Creative Styling Services - Creative stylists can provide services that help individuals mix office-appropriate outfits with casual streetwear, enabling them to express their personal style while maintaining professionalism.

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