Perfume producer Davidoff worked with Coty to launch the limited-edition 'Street Fighter V: Champion Edition' fragrances as part of the Cool Water fragrance range. The cologne, thought up by Jérôme di Marino of Takasago, evokes elements of nostalgia through the now dated but nonetheless popular Street Fighter V franchise created by Capcom. The Street Fighter V: Champion Edition fragrance bottles–one for men and one for women–have a sleek design sporting icy blues for the color scheme. The new fragrances feature Ryu and Chun-Li, two popular characters from the beat 'em up franchise.
The men's cologne of the Street Fighter V: Champion Edition collection smells of green mandarin paired with black pepper and guaiac wood for a musky earthy scent. The women's version is lighter and more citrus-based, with notes of mandarin and pear with tuberose.
Exclusive Video Game-Based Fragrances
Davidoff Offers 'Street Fighter V: Champion Edition' Scents
Trend Themes
1. Gaming-themed Fragrances - Opportunity for fragrance companies to collaborate with gaming brands and create customized fragrances aligned with popular gaming franchises.
2. Nostalgia Marketing - Opportunity for marketers to use nostalgic triggers to appeal to audiences by aligning their products with beloved retro gaming titles.
3. Gender-neutral Fragrance Collections - Opportunity for fragrance brands to launch gender-neutral fragrance collections that cater to the evolving preferences and choices of modern consumers.
Industry Implications
1. Fragrance Industry - Fragrance brands can capitalize on the growing demand for custom fragrances by collaborating with popular gaming franchises to create unique and customized fragrances.
2. Gaming Industry - Gaming brands can collaborate with fragrance companies to launch new product lines that cater to a larger audience by tapping into the fragrance industry.
3. Marketing Industry - Marketers can use nostalgia marketing as a tool to appeal to audiences by aligning their products with popular retro gaming titles, creating new business trends in advertising and product development.